FREE ADVANCED WEBINAR WITH YOUR HOST: STEPHAN SPENCER
SEO EXPERT, AUTHOR, SPEAKER, TRAINER
Tuesday, June 20th
REGISTRATION ENDS IN:
I'll show you what it takes to find the right keywords for your site and your users, and just as importantly, which terms are not relevant or relevant and not productive/profitable for your site.
We will discuss how to understand your searchers, what their needs are, and how to understand their pain points. Using this knowledge about your users, and not only what they search for, but also "how" they search, is crucial to your keyword research and building an effective strategy.
Not only will you learn how to find the big volume "money" keywords you should be targeting but I'll teach you how to find the long tail, lower volume but high conversion terms, that your users search for as they get more and more specific in their searches.
I am going to educate you on how to find those keyword targeting opportunities that your competition may be missing or not placing enough priority on so you can "eat their lunch".
Of course, we will discuss all the most valuable tools for not only brainstorming your possible keyword list, but also for evaluating the potential value and competitiveness for each keyword.
How do you know if you are being successful in your keyword targeting efforts? We will discuss the most important metrics to track to measure progress, and ultimately ROI
Just having a great list of keywords isn't enough. You also have to do something with that list. We will be learning how to map that awesome keyword research you've just done to your site to give both the searchers and search engines exactly what they want.
Of course, ultimately keyword research is about giving your users the content they want. We will discuss what to do, and as importantly what NOT to do, when putting your keyword research plan into action when creating new content